In today’s business environment, brands need to develop an online presence by connecting with consumers using social media. Most Denver CO PR firms are used to working with news organizations versus people, but now people are in charge. PR professionals need to understand this new rule – social media is the consumer’s playground.
In the consumer’s playground, anything goes. This means brands need to know what consumers are saying regularly. Doing so presents two possible outcomes: amplifying positive commentary or stopping negative remarks that can spread like wildfire.
What to Learn from Domino’s Hard Lesson
Domino’s Pizza learned the hard way about integrating social media. Approximately one year ago, two Domino’s Pizza employees filmed a prank in the restaurant’s kitchen, and decided to post it on Youtube. The video went viral and Domino’s didn’t have an online presence. In response, Patrick Doyle, President of Domino’s, posted a video on YouTube pleading the public for forgiveness and trust.
One year later, Domino’s is now considered a leader in using social media. Domino’s Twitter feed has over 12,000 followers and the Facebook Page has approximately 480,000 fans.
Domino’s had to scurry in order to protect its reputation, don’t follow in its footsteps.
Keys To Social Media Success
Any business can create an online presence, but there are some critical elements to doing so. In the ever changing world of social media there isn’t a standard blueprint, but there are guidelines.
Think about what the brand wants to achieve, understand that social media is about conversation and ongoing dialogue, and balance promotional broadcasting with listening to current and potential customers.
A good marketing plan demands a solid framework and social media is no different. Create objectives and strategies that foster connection and dialogue. Select channels that are right for the brand. Then establish metrics to understand whether marketing initiatives are making progress or need refinement. If you’re located in Denver, it is important to establish a strategic social media platform in Denver, CO.
The bottom line is important for any business, but broadcasting promotions without talking back with customers will encourage disconnection. Ask yourself a simple question, do you like being ignored? Neither do customers. Remember, this is the consumer’s playground.
Listen to what consumers have to say about your brand and use monitoring tools – free and/or paid – to identify current or potential customer inquiries that can lead to sales growth.
Be smart. Be diligent. Most of all – be social.