When you own a business, setting up a trade show booth at a convention or a trade show can be a great way to sell and showcase your products. Why would you want to set up a trade show booth? Well, it’s because doing so is a great way for you to get new customers. You create leads and you get your company’s name out there for people to see and recognize. In the meantime, you’re doing something that they remember such as giving away free items, conducting contests, and playing games. But you have to bring attention to your display booth before people will take the time to stop by. Hanging posters in your display booth is one way to do that.
There are several ways in which you can hang posters in a display booth. First of all, you can get a screen to place in the background. These screens allow you to hang signs posters, and other types of media. However, you do have to have something such as a snap frame to keep the poster from curling up. This also keeps you from having to attach the poster at all corners. A snap frame allows you to attach the poster in one or two places.
You an also look into easels. You can place your posters in frames and set them up on easels in front of your display booth. Then again, you can get tabletop easels and let them sit on top of your table. The only downfall to that is the fact that they may be too large. When they are too large, they can cover up your product or place a barrier between you and the customer.
If it is allowed, you may be able to hang your posters from the rafters of the building you are in. That is if you are in a building. Some trade shows are held outside, so that can make this a bit difficult. However, inside it can be quite beneficial, especially if your posters are large enough to see from across the arena. If they are not large enough to see from across the arena, you may find that hanging them from the ceiling is something that will not work out too well.
Whatever you do, make sure that you keep them as close to eye level as possible. Now hanging from the ceiling is not eye level, but people will see them from far away. It has something to do with how we look at things from a distance, which is why there are many who will take advantage of the ceiling if they can.
Placement is key
Just know that placement is key when it comes to hanging posters on and around your trade show display. You have to make sure your posters are seen, but you need to ensure they are not covering up anything important. You have to make sure they are attractive enough to get your trade show display the attention that it deserves. Something that is dull and dingy is not going to get the attention that you wish to have. You want something that represents you and will leave a lasting impression. Nevertheless, you don’t want to be annoyingly loud.
So if you’re looking for a great way to bring attention to your trade show display, posters are a great way to do that. How the posters are displayed will make an impact because people respond to placement and display method. Never hang a poster without some sort of framing because it can roll, wrinkle, and so much more.