St Kilda Hall of Famer and long-time media identity Danny Frawley has died in a tragic car accident outside Ballarat, a day after his 56th birthday.
It is understood Frawley was driving near the intersection of Old Melbourne Road and Sullivans Road in Millbrook when the car he was in struck a tree at around 1.30pm on Monday.
In the video above: Tributes to Danny Frawley
He was the only person in the car and died at the scene.
The exact cause of the crash is being investigated by police.
Frawley, known as Spud for his early days as a Ballarat potato farmer, captained the Saints in a 240-game career that spanned more than a decade.
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The fullback led St Kilda to a drought-breaking finals appearance in 1991 and the club returned to September action the following year, reaching the semi-finals.
His playing career followed in the footsteps of his uncle Des Tuddenham, who captained Collingwood in the 1960s, while Frawley’s own nephew James ‘Chip’ Frawley became a premiership-winning key defender at Hawthorn in 2015.
Frawley hung up the boots in 1995 and moved into coaching, first with Collingwood before landing the senior coaching position at Richmond.
He took the club to fourth on the ladder and their first preliminary final since 1995.
Frawley left the Tigers at the end of 2004 and later returned to assistant and development coaching roles, taking up a part-time job with his beloved St Kilda at the end of 2014.
He also served as chief executive of the AFL Coaches Association until May 2014 and sat on the All Australian selection panel for a number of years.
A true football obsessive, Frawley held prominent media roles over the years with Fox Footy, Triple M and SEN.
“We are incredibly saddened by Danny’s death,” St Kilda president Andrew Bassat said.
“Our thoughts are with Anita, and daughters Chelsea, Keeley and Danielle, and we will do whatever we can to support them in the days, weeks and months ahead.
“He was a larger-than-life character, a generous and warm personality, and a favourite son who has left an indelible mark on St Kilda.
“Danny was an active member of our Past Players’ Committee and a much-loved champion to our thousands of supporters. We share our grief with them.”